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DoItYourSelf
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Banner Advertising

THE IMAGE:
The above image demonstrates the use of a banner for the purpose of advertising a website on Internet.

This particular banner is not linked to another location.

BANNER TYPES:
There are many different styles of banners. They range in color and size. Some of them are static (contained no motion).

GETTING A BANNER:
You can either create your own banner with your computer or have a banner professionally created (hopefully through us). Once the banners created the problem is together placed on other websites. There are several ways to accomplish the placement of banners on other websites. The most common method is to join his service that takes care of the details for you and places your banner on a myriad of other websites. You can locate these services through the search engines on the Internet, as well as clicking on one of their banners which one might constantly come across on Internet. If you've been using e-mail for any period of time and you currently have a website you have probably received bulk e-mail advertising from companies promoting banner advertising.

BANNER CONTENT:
If you decide to do banner advertising a very cautious of the manner in which are banner is being distributed. Make sure that it is highly targeted in the appropriate websites and that it is not a post view pop-up banner which is irritating to most visitors.

BANNER DISTRIBUTION:
Most banner advertising companies will provide a free banner service if you allow them to place banners on your web site. The trade off that the offer is usually one view of your banner for every two years that you provide for their banners.

Of course you can also pay for the distribution of your banner. There are basically two payment options (dependent upon the banner distribution company). One option is to purchase a certain number of views of your banner. Such has $1000 for 100,000 views (the numbers used here are purely fictitious). Another option would be to pay for each click on your banner. That simply means that somebody has clicked on the banner that you supplied and as a result of the click has visited your web site.

RECOMMENDATIONS:
The Internet is so replete with banners that most users of the Internet have learned to tune them out completely. Therefore the price of banner advertising has been lowered accordingly.

We periodically try minimal amounts of banner advertising for some of our clients and have found that the response is so low that, for all practical purposes, the money spent was money thrown into a bottomless pit.

Our contact with banner advertising has recently been limited to highly targeted banners.  We have found that even highly targeted banners did not bring the desired class of people to the web site. Therefore, we do not recommend banner advertising to our clients.