Internet Advertising

Through the use of
Natural (Organic) Submissions.

Pros & Cons.

Internet advertising ordinarily consists of a website describing a product or service that is for sale.

Many of us sell our products or services on the Internet through the use of a website.  Our website is much like our salesperson. 

Like any other business, our salesperson represents our product.  In order for our website to do its job, it must be able to present our product to our prospects in order to sell our product.

In the brick-and-mortar world we can send our salesperson out to meet our prospects.  On the Internet you need to bring your prospects to your salesperson (your website).

Now we know that when a product or service is being sought on the Internet, the seeker of the product or service ordinarily uses a search engine such as Google/Yahoo/MSN etc. in order to find the product.

These search engines provide a box  inviting the consumer to type in certain text which the consumer believes would lead him to the product or service that he is seeking.  This text is referred to asked search words/phrases in the Internet industry.

Natural (sometimes called "organic") submissions is a free process designed to transmit information about one's website to the various search engines such as Google, Yahoo/MSN.  The submissions to the search engines are made with the hope that the website's advertisement will be positioned on the first pages of the various search engines when the consumer types certain search words or phrases in the boxes provided by the search engines. 

Internet advertising through the use of natural submissions is a specialized process. consisting of five stages.  The stages can be enumerated as follows:

First, the website needs to be optimized for compatibility with the search engines. This includes revision of the meta-tags in the "head" section of the underlying code.

Second, search words/phrases that the consumer is likely to use in order to find the product or service being sold, need to be developed.

Third, the website needs to be characterized into a category generally acceptable to the search engines.

Fourth, creation of Landing Pages, Sometimes Called Gateway or Doorway Pages.  These pages should be linked to the homepage of the website and be optimized to attract the search engines within the main subject matter of the website itself.

Fifth, presentation of Your Primary Page Information to the Search Engines  And Directories (Such As Google, Yahoo & MSN), And Many Others, Too Many to Mention.

pros:

The search engines do not charge for natural submissions, they are free.

If your website ends up to be listed on one of the first three pages of the major search engine, this can constitute a Bonanza of free advertising.

cons:

Placement or positioning by the search engine is determined by your competition and completely out of your control.

Acceptance or rejection of your website listing is dependent upon the search engine's determination of the benefit the search engine will receive by the listing.

Search Engine Optimization is an integral part of the submission process.  In order for it to be done correctly, it must be done with knowledge and professionalism.  In other words, you will need to learn how to do it.

Even though you may describe your  product or service in your meta-tags, the search engine may describe it completely differently.

Even though you may use what you believe to be the correct search words or phrases that would lead to your website, the search engines may complacently ignore your suggestions.

Submission to the search engines does not necessarily bring about the rapid result.  Sometimes months will go by before any any listings occur.

Finally:

Natural submissions should not be relied upon as an initial attempt to sell a product or service on the Internet.  We recommend Pay per Click Advertising to introduce your product or service.  Once you are satisfied, through the results of Pay per Click Advertising, that your product or service can be sold at a profit on the Internet, then Natural Submissions should be added to your advertising campaigns.  This will provide you with a powerful basis for continued income through the Internet.

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